External links

External links

External links are important in the page ranking. The links should take the users to relevant, existing, non-penalized sites. The ideal number of links on a page are 10-15. If you have a two way linking (you refer to a webpage and in exchange this webpage refers to your page) the webpage on the other side should be relevant to yours; if not you may get a penalty from Google. Try to keep the number of two-way links as low as possible.

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