HTTPs as a ranking factor

HTTPS in page ranking

In the spring we've already heard about it from Matt Cutts, but in the near future it seemed impossible for Google to bring the secured pages to the front.

The Google Team has officially announced that Google will check if the page is using HTTPS (HyperText Transport Protocol Secure) or not. It will be a ranking factor in the future.

Who should consider changing to HTTPs?

Try to think about this question like that: for Google, the most important thing is the user. The good search result ranking provides the user the best experience: he/she will find the desired information(s) and the browsing will be secure. If you visit a page and you have to provide user data, passwords and the details of your credit card you'll probably have more trust in pages with a secured channel.

According to this it is a logical step from Google. That way pages with a secured connection will get a better rank in the search results. If you have a website with a login surface or confidental informations are exchanged daily, the time has come to go over if you need a secure webpage or not.

How to change to HTTPs?

The main point: You have to get a SSL certificate and you have to set it up on your page. The person who is responsible for our technology blog, László Éles will publish a blog about the https: what is it exactly, what is an SSL key, how and where you can get one, and how to set it up.

Szilvia Élesné G.

SEO expert

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