Microformats are simple conventions (entities) used on web pages to describe a specific type of information. Each entity has it's own properties, so it can help us (and the bots) to interpret the extra informations. You can give microformats to: personal data (name, adress, birth date), specifications of a product (name, manufacturer), events (takes place at, date/time), music (album title, artist, genre). Place microformats on the page.

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